HelloFresh taps Mindy Kaling to promote the fun of home cooking

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HelloFresh launched a partnership with actress and comedian Mindy Kaling. Throughout the program, the self-proclaimed “solid B-minus cook,” and busy mom of two shares her no-fail tips for conquering mealtime, while having fun along the way with her signature sense of humor.

As part of the partnership, Mindy will star in a four-episode video series titled “Meals with Mindy,” which will begin airing across digital ads and social media in January. Each of the four webisodes follows Mindy on a sitcom-style adventure in the kitchen as she teaches viewers a thing or two about the art of cooking.

“As a working mom with a jam-packed schedule, I don’t have forever to spend in the kitchen,” said Mindy Kaling. “HelloFresh makes cooking super easy for me—they shop for me, prep for me, and sometimes even pick my meals when I don’t have time…how awesome is that!”

According to Jens Reich, Chief Marketing Officer and Managing Director at HelloFresh US, “Through this new exciting partnership, Mindy Kaling infuses her comedy and refreshing sense of humor into mealtime while showing consumers that cooking can be convenient and enjoyable with HelloFresh meal kits.”

With over 21 delicious recipes available each week, HelloFresh offers a variety of flexible meal options, including low-calorie, classic, family-friendly, veggie, 15-minute meals and more.

“HelloFresh is designed to fit a variety of lifestyles and is the perfect solution for someone like Mindy who doesn’t have a lot of time to meal plan or go grocery shopping,” said Dana Murrell, Head of Culinary at HelloFresh. “Whether it’s a super quick weeknight dinner for the family or an elevated, gourmet meal for a girls night at home, we create a variety of recipes for home cooks, and the outcome is always delicious.”

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