Saks Fifth Avenue revealed its iconic holiday window display and ten-story-tall theatrical light show at its New York flagship with a reimagined, one-of-a-kind event concept titled, Saks Lights Up Fifth Avenue.
In lieu of closing down Fifth Avenue for a single large-scale performance, former 14-time All-Star New York Yankee and A-Rod Corp CEO Alex Rodriguez and Saks Fifth Avenue President and CEO Marc Metrick kicked off the first of many intimate, socially-distanced holiday celebrations, which can be enjoyed online by viewers across the globe via live stream.
“At Saks, it is our priority to create unique and memorable experiences that connect with our customers in a meaningful way,” said Metrick. “We recognize that celebrations during this time will take many forms. As such, this holiday season, more than ever, our customers are looking to Saks for the fun and escapism for which we are known. After several challenging months for New Yorkers and those around the world, Saks is proud to continue this long-standing tradition and deliver our annual gift to New York as a part of our commitment to revive the city for our community, customers and associates.”
In the weeks to follow, the Saks Lights Up Fifth Avenue ceremonies will feature prominent members of the fashion and entertainment communities, as well as New York City notables, lighting up the Saks New York flagship each night from inside a Fifth Avenue window. Each event will benefit a charitable cause, with $100,000 in donations to be made by Saks over the course of the holiday season to non-profit organizations serving New York City and beyond. The events will be livestreamed at saks.com/holiday, bringing holiday excitement within a safe and comfortable experience for viewers at home.