Luxury giant LVMH buys half of Jay-Z’s champagne brand

Mr. Shawn JAY Z Carter, Armand de Brignac (PRNewsfoto/Moët Hennessy)

Moët Hennessy, the world leader in luxury wines and spirits partnered up Shawn Jay-Z Carter through the acquisition of a 50% stake in Armand de Brignac, Jay-Z’s prestige champagne.

The partnership reflects a shared vision between Moët Hennessy and Shawn JAY-Z Carter for the future of this iconic Maison. The wine and spirits division of French luxury giant LVMH said it’s buying 50 percent of the music mogul’s Champagne line which is popularly known as “Ace of Spades.”

“I’m proud to welcome the Arnault family into ours through this partnership that began with Alexandre Arnault and continued with his father Bernard Arnault and Philippe Schaus, at my home in Los Angeles. It is a partnership that has felt familiar the entire time. We are confident that the sheer power of the Moët Hennessy global distribution framework, its unparalleled portfolio strength and its long-established track record of excellence in developing luxury brands will give Armand de Brignac the commercial power it needs to grow and flourish even further,” says Shawn JAY-Z Carter in a statement to the press.

“For years we have been following the fantastic success of Armand de Brignac and admiring their ability to challenge some of the rules of the Champagne category. Often referred to as “Ace of Spades”, Armand de Brignac breaks barriers and reflects contemporary luxury, while preserving the traditions of the Champagne terroirs. Today, we are incredibly proud to be partnering with them and believe that the combination of our Champagne experience and international network coupled with Shawn JAY-Z Carter’s vision, the strength of the Armand de Brignac brand and quality of its range of prestige cuvées will allow us to take the business to new heights across the world,” says Philippe Schaus, President & CEO of Moët Hennessy.