Celebrity brand, Honest Co. said Monday it was aiming for a valuation of over $1.5 billion in its initial public offering in the US.
Actress Jessica Alba, known for her roles in film “Fantastic Four” and TV series “Dark Angel”, in 2011 co-founded Honest, which touts its baby products as a safer alternative to those that use synthetic chemicals.
The company, which also sells an array of consumer goods including sunscreen lotions, sanitizers and detergents, is planning to strengthen its online business and bolster its presence in international markets, including the lucrative Asian region.
The Los Angeles-based company, looking to list its shares on the Nasdaq under the symbol “HNST”, said in its filing it was offering around 25.8 million shares between $14 and $17 each.
Honest Co. would receive around $110 million at the upper end of the range, excluding proceeds from shares offered by stockholders.
The company said it was planning to use the proceeds from the offering to fund marketing and direct-to-consumer advertising and launch new products and buy complementary businesses.
The company was scrutinized for not being so honest in 2016 when a lawsuit said its products contained a harsh chemical it had pledged to avoid. The company paid a $7.35 million settlement for wrongly labelling ingredients in some products as natural, plant-based or chemical-free.