Survey Finds Family Travel a Top Priority for Americans This Year


In an online survey of 1,005 Americans, produced by independent creative market research agency Atomik Research, 72% of participants said they will prioritize traveling to see family and friends, with three-fourths agreeing they are likely to do so before the end of the year. The survey also found the desire for home-style amenities is higher than ever.

Wyndham Destinations commissioned Atomik Research to run an online survey of 1,005 adults in the United States for their 2021 travel survey.

“As more Americans become comfortable with travel again, they’re interested in recreating a home-away-from-home environment that a traditional hotel can’t deliver,” said Melody Bostic Brown, publisher of Destinations magazine and host of the “Vacations Unpacked” travel series, produced by Wyndham Destinations. “It’s not surprising our survey found that the pandemic impacted travel for 81% of people, with 83% of them saying they were unable to see family and friends as often as they’d like last year. Vacation ownership offers travelers desirable accommodations, such as separate bedrooms, dining and living spaces, as well as fully-equipped kitchens and in-suite washers and dryers in most units, making the transition back to vacationing more seamless than ever.”

Additional key survey findings include:

Respondents identified the following as top destinations for a family vacation in 2021: Orlando (30%), Grand Canyon (26%), New York City (24%), and Myrtle Beach, SC (24%).

Respondents identified the following as top considerations when planning a family vacation: Relaxation (61%), Affordability (58%), Climate (44%), and Accommodations (43%).

Seventy-four percent of respondents report having a full kitchen (oven/range, dishwasher, sink, microwave, full size refrigerator, etc.) makes their vacation more enjoyable. Additionally, 69% say having a washer and dryer on-site makes their vacation more enjoyable, with 68% saying getting laundry done on vacation means less chores when they return home.

The majority of respondents (82%) said having separate living spaces in their suites allows for more quiet time when needed, while 75% agree that separate living spaces makes family vacation more enjoyable.

The margin of error fell within +/- 3 percentage points with a confidence interval of 95 percent. The fieldwork took place between April 16 and April 19, 2021. Atomik Research is an independent creative market research agency.